Mr. Juicy Fun was the main antagonist of the episode Fruit Plane!. Nerville announced that Daneboe's Grocery Market was going to be visited by a celebrity, but he didn't want the fruits to know who it was. The fruits, however, were eager to find out, and Nerville warned them that they wouldn't like what they saw, in which case he was right. The fruits found out that the special guest was Mr. Juicy Fun, creator of the Fruit Obliterator, a machine that can pulverize fruit into juice in under three seconds. This gave orange the idea for all of the fruits in the store to escape to Donkey Island, the land where fruits can become real human beings. Nerville transformed the fruit cart into a fruit plane, and sent them on there way. Mr. Juicy Fun, however, was very disappointed when he came to Daneboe's and couldn't find any fruit, and he began attacking Nerville. Towards the end of the episode, Mr. Juicy Fun was furious that the store didn't have any fruit. Ironically, the fruit plane crashes through the store window, and crushes Mr. Juicy Fun beneath it. In a parody of a scene from The Wizard of Oz, Mr. Juicy Fun's red boots are transferred to Nerville's feet, and his own feet shrivel up and curl up underneath the fruit plane, implying Mr. Juicy Fun has died.